Paid Search (Demo) is where the advertiser pays to appear within the major search engines under targeted search terms. The payment model is Cost Per Click (CPC); you only pay when a consumer identifies your listing and clicks through to your site.
How We Operate Pay-Per-Click Management
The dgmSearchLab comprises a team of experienced Pay Per Click managers (PPC) who will work with you to understand what your objectives are. The team will undertake the following:
* Campaign Planning
Understand your business objectives, business model, market research
* Keyword Analysis
Identify main keywords and secondary keywords
* Competitor Analysis
Identify main competitors and their online strategies
* Site Analysis & URL Specification
Full review of client website regarding site usability, navigation and communication of client products/services
* Copywriting and creative for ad listings
Optimize creative to be relevant to search term, offer-specific information
* Campaign Setup
Ad group creation, deep linking specification, engine submission
* Real Time Bid Management And Reporting
Setting optimum CPC and bid rules for each keyword
* ROI Analysis And Campaign Optimization
Optimizing your ads throughout the campaign to maximize ROI
Our unique Pay-Per-Click Management approach ensures we are driven by your objectives, not your spend.
Paid Search (Demo) is where the advertiser pays to appear within the major search engines under targeted search terms. The payment model is Cost Per Click (CPC); you only pay when a consumer identifies your listing and clicks through to your site.
How We Operate Pay-Per-Click Management
The dgmSearchLab comprises a team of experienced Pay Per Click managers (PPC) who will work with you to understand what your objectives are. The team will undertake the following:
* Campaign Planning
Understand your business objectives, business model, market research
* Keyword Analysis
Identify main keywords and secondary keywords
* Competitor Analysis
Identify main competitors and their online strategies
* Site Analysis & URL Specification
Full review of client website regarding site usability, navigation and communication of client products/services
* Copywriting and creative for ad listings
Optimize creative to be relevant to search term, offer-specific information
* Campaign Setup
Ad group creation, deep linking specification, engine submission
* Real Time Bid Management And Reporting
Setting optimum CPC and bid rules for each keyword
* ROI Analysis And Campaign Optimization
Optimizing your ads throughout the campaign to maximize ROI
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